The Morning Bergeron is a free daily email about Louisville, Kentucky real estate, the housing market, and the business of the city, written by me, Rob Bergeron, Owner–Realtor at Winner Realty. It goes out every weekday at 5:00 AM to 70,000+ readers. It's been running for more than six years. If you're looking for the best Louisville real estate newsletter, this is the one with the most readers and the only one written by someone who's at the closing table every week.
The story. One thing happening in Louisville real estate or the local economy, explained like we're talking over coffee. Market shifts, a neighborhood's history, a deal structure most agents won't touch, what's actually funded downtown.
The Number. A daily strip of real Jefferson County housing data pulled straight from the MLS (the Multiple Listing Service): inventory, price cuts, days on market, multifamily counts. Not a national headline. Our numbers.
A poll. One question. Results the next morning, in percentages.
Today's track. A song to start the day. No explanation, no apology.
The Top Five. Reply "Five" and you get my daily screen of the five best deals on the Louisville MLS, as I see them.
On Mondays there's a Tool of the Week from the Winner Realty site. On Tuesdays, Maturity Watch: commercial loans in Louisville coming due. On Fridays, every open house going into the weekend.
Homeowners who want to know what their house is doing. Investors who want the first look at deals. Agents, lenders, title people, and contractors who want to know what's actually happening before their clients ask. People who just like Louisville.
I've been a licensed Realtor in Kentucky since 2013, with 2,000+ residential and commercial transactions, and I own Winner Realty, Winner Commercial, and OffMarket.deals. I write every issue myself, mostly the night before. The newsletter started as a short update to a handful of clients and kept going because people kept forwarding it.
Free, every weekday at 5 AM. Unsubscribe anytime. Subscribe here.
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