Today’s track: Another Sunday Morning — Robert Lester Folsom
Robert Lester Bergeron
Good Morning.
You’re not imagining it — it’s Sunday. Six-plus years of this newsletter, and this is the first Sunday email I’ve ever sent you. I’m breaking my own rule because I’m about to make an offer I’ve never made, and I didn’t want it sitting in a drafts folder until Monday.
Here’s the short version: list your home with Winner Realty in the next seven days — today through next Sunday, September 6 — and I’ll pay your normal seller closing costs at the table.
Now let me earn it — with numbers, not adjectives.
LOUISVILLE IS STILL A SELLER’S MARKET — FOR NOW
Pull up the MLS and here’s what it shows for Louisville residential:
Homes sold in July went for a median of $287,750 — the highest month in the past year, up almost $33,000 from January. Average time on market: about 26 days. Sellers collected 99% of their list price — the strongest ratio all year.
And the number I watch closest: Louisville is sitting at roughly 2.2 months of supply. The national market is at 4.6. Translation — relative to the rest of the country, Louisville has about twice as many buyers chasing every available home. Freddie Mac has the 30-year at 6.66% this week, basically flat for a year, so buyers who were waiting on rates have stopped waiting. They’re out there now, and there aren’t enough houses for them.
One more thing the national press just did for you: Zillow named Louisville a top-10 market in America for first-time buyers in 2026. Read that as a seller. Zillow is pointing buyers from all over the country at our city — and their own analysis says 54% of Louisville’s for-sale inventory sits in the “affordable” range, which means if you own an entry- or mid-priced home, you’re selling into the deepest buyer pool in the market.
THE FALL WINDOW IS REAL — I CAN PROVE IT TWICE
I pulled two full years of Louisville MLS data so you don’t have to take my word for it.
Fall 2024: homes sold in about 24 days. That winter: 34 to 40 days.
Fall 2025: homes sold in 21 to 27 days. This past winter: 38 to 40 days.
Same pattern, two years running, like clockwork. Homes listed in early fall sell roughly two weeks faster — and winter sellers netted about 96% of original asking instead of 98%. On the median Louisville home, that’s nearly $5,000 left on the table, plus two extra weeks of showings, cleanings, and strangers in your kitchen.
And the fall buyer is a different animal. The spring crowd browses. The September buyer has a job transfer, a lease ending, a family that wants to be settled before the holidays — a deadline. Even nationally, last fall didn’t slow down the way it used to: Zillow’s economists called September’s market “surprising stamina,” with pending sales dipping barely half the usual seasonal drop. Serious buyers, fewer competing sellers. That’s the window.
ONE MORE CLOCK IS TICKING
Active listings in Louisville are up 33% since February, and area inventory is running about 20% ahead of last year. Every month you wait, your future buyer gets more houses to compare against yours. The sellers who win this cycle are the ones on the market while supply is still tight — not the ones joining the spring pile-up with everybody else.
And look at the calendar. This offer runs through next Sunday — the day before Labor Day. Sign this week and your home is photographed, priced, and hitting the market right as the post–Labor Day fall buyers come back from the lake. That’s not an accident. That’s the plan.
MORE EYES THAN ANY BROKERAGE IN TOWN
When you list with a Winner Realty agent, your home doesn’t just go on the MLS and wait.
THE MLS AND EVERY MAJOR PORTAL — full professional listing, live within days, syndicated everywhere buyers search.
FACEBOOK — your home goes out on Facebook Marketplace and across the local Facebook groups where Louisville actually scrolls, the same day it goes live.
OFFMARKET.DEALS — our private marketplace with 400,000+ active buyers and investors. People who buy fast and often see your home before and beyond the portals.
PROPERTY PARTNER DATA — our own data company reads early market signals, so we price your home off what’s happening in your ZIP code this month, not what a national site guessed.
THIS NEWSLETTER — you’re one of 60,000+ readers, more than 30,000 of whom open it every single morning. That’s a larger daily audience than the Courier Journal. Some of those readers are your buyer.
No other brokerage in Louisville can put this many sets of eyes on your deal. That’s not a slogan — count them.
THE OFFER, ONE MORE TIME
Sign a listing agreement with me between now and next Sunday, September 6, and I will cover your normal seller closing costs at the table. Not a discount buried in the paperwork — the actual line items sellers normally pay, on me.
Seven days. Sunday to Sunday. When the week’s over, so is the offer.
Here’s all you have to do today: grab 15 minutes with me at https://robbergeron.youcanbook.me — or just reply to this email with the address and bed/bath count for comps and we can go from there!
The market is telling you now. I’m just putting money behind it. Go Team!
How do you feel about Mondays?
Warmly,
Robert Lester Bergeron
Owner–Realtor at Award-Winning Winner Realty
Winner Realty | OffMarket.deals | Property Partner Data Company
Schedule time to discuss your goals, bottlenecks, or whatever’s on your mind — book me here.
PS: Heading into fall, my bench is your bench. If you want my CPA who saves me a ton of money, hit me up. My litigation attorney who handles the difficult situations, hit me up. My hard money lender — awesome to work with, great pricing — hit me up. My DSCR portfolio refinance lender? Incredible. They all work the same way I do. Whatever resource you need this fall, let me know. I feel my best when I’m serving!
PSS: For my wholesalers — I talk to nearly all of you, and pound for pound, the number one converting tool is still driving for dollars. Virtual driving for dollars is just the best there is. Be persistent. Knock again, call again, sit with the adversity — if it was easy, everybody would do it, and there’d be nothing left for you. And when you get one under contract and need your A-to-B, B-to-C, that’s exactly what OffMarket.deals is for. We built the infrastructure so you can plug in wherever you need us. Seasoned wholesaler running your business like a machine? Plug in. First-timer with your first deal but not much of a buyers list? Plug in. Investor with a property to sell who doesn’t want to pay realtor fees and just wants a smoother transaction with other investors? Submit it there. You don’t have to market it or build a buyers list — we already have the infrastructure.
PSSS: Done with this week’s round of chemo. A little more tired this week, a little slower moving — but once again, back to myself by Friday. Life is good!
PSSSS: Had eight calls booked on my calendar on Friday. There is definitely movement in our market!