Today’s track: Praise You — Fatboy Slim
Alex Conway from NextTitle came by the house a few weeks back, saw the coffee pot on my counter, and lit up.
He already knew exactly what it was. He’d gone down the same research hole I did, landed in the same place, and had already ordered one for his office. It just arrived!
Two guys who had never once talked about coffee, both showing up at the same machine.
Real recognizes real when it comes to coffee.
It’s a Technivorm Moccamaster. Drip. Handmade in the Netherlands, one at a time, by hand. I’ve had mine about five years. My aunt and uncle have had theirs for over forty — same machine, still going. You’ll learn about my Uncle Bob tomorrow!
That’s the whole pitch. Buy it for life, when you’ve got the means to. There’s an entire subreddit devoted to it — r/BuyItForLife — and it is a great hole to fall into on a Thursday morning.
Here’s the math I don’t think most people ever run. You are going to drink coffee every morning for the rest of your life. Every one of those mornings is either good coffee or it isn’t.
Do the research one time, buy the thing one time, and you just bought yourself thousands of good mornings.
It’s like learning a recipe. Have somebody actually teach you — really teach you, until you’ve got it perfect — and then every single time you make that thing for the rest of your life, it’s amazing. Why would you not?
Get a good bed. You sleep better, and the gains off that are infinite, and they carry into every other facet of your life. Same with footwear. Same with your car. Same with the towel you dry off with.
Maximize for efficiency and for quality of living. Buy it once, then go enjoy the rest of your life.
None of that is instinct, by the way. I research everything.
Reddit threads, forums, a few different AI conversations, reviews from people who’ve owned the thing for a decade. Same before I eat somewhere new — I want to know what everybody actually goes there for, not what the menu wants me to order. Same before an art exhibit. I’ll spend twenty minutes on the artist’s backstory, what they were trying to express, what was happening in their life when they made the thing. Then I walk in.
I get more out of it. Every single time. Not because I’m smarter in the room — because I did the work before the room.
I wrote yesterday about putting real time into picking a health insurance option before I ever needed it. Same muscle.
So here’s what else I’m praising this morning.
The booking link. Put one on your calendar and let people book themselves. It killed the random chaos call that lands in the middle of something else. Now I know a call is coming, and I can prep for it. I get my shoes on. I walk the backyard while we talk, or water plants, or dust something. Not mow the lawn — but something that keeps me moving. Steps, sun, endorphins. The call goes better and so do I.
Walking meetings. Most of mine are a walk now, or Sunergos on Willis in St. Matthews, or Jay’s. Best coffee in town and the best burger in town, and I get to move while I do the thing I was going to do anyway. Google meetings as well— I stand for all of them. More energy, clearer thinking. I’m a kinetic thinker. If I’m moving, I’m better. If you’ve got ADD, try it before you decide it’s silly.
The Yeti bottle. Sounds stupid. Isn’t. Carrying it around made me deliberate about water in a way that deciding to drink more water never once did.
Leaving everything out. This is the big one. Free weights, out. Yoga mat, out. Theragun, stretching stuff, Jawzrsizer — all out. I keep a dust rag sitting where I’ll see it, so if something catches my eye I just hit it. A plethora of books are scattered on a table, one of them calls to me and I take fifteen minutes outside with some poetry, a business book, maybe a biography before I go back to whatever I was doing.
If I don’t see it, it stops existing. That’s just the wiring. Same reason someone I haven’t heard from in a while starts to fade a little in my brain — not coldness, just how I’m built. So I quit fighting it. I make the good thing the visible thing. My sister figured this out about me in about four hours last weekend. I’m not disciplined — I just refuse to make the good thing hard to reach.
Routines.
This one took me until my late twenties, and I fought it the whole way in. I’m ADD. I’m a free spirit. I beat my own drum. Nobody puts baby in a box.
Then I got a routine and found out the box was the thing that set me free.
Regular sleep. Chores knocked out the second I’m up — so reliably that something will come up in the afternoon and I’ll laugh out loud, because I forgot I did something that created the reach out earlier in the morning. When I hit a flow I’ll ride it six hours straight, because I built a week where nothing has to interrupt me at 10:40 on a Tuesday.
The routine didn’t put me in a box. It’s what got me out of one.
And the last thing I’m praising, which is really the point of all of it —
taking the pressure off.
We decide we have to do the thing we’re supposed to be doing. Work, work, work, work. So when the creative energy shows up for writing, or music, or anything that isn’t the work, we shove it down and grind on the thing that isn’t calling us.
Don’t. Go do the writing. Go play the music. Follow the thing that’s actually calling you and roll with it. The work will still be there, and you’ll be better at it when you circle back.
Same thing I learned about lead generation. I tried everything. Then I kept the handful that worked and matched how I like to feel when I’m working — how I like to sell, how I like to be sold. Once those lined up, the pressure came off, and I stopped feeling like I had to grind all day to be allowed to call it a day.
Five dollars of water balloons will do more for a Tuesday than four more hours at the desk.
But that’s an issue for another day.
📊 New this morning: I told you yesterday there’d be a slight refresh. Here it is. Every issue now ends with a one-tap poll, and the next morning I’ll show you how everybody answered and give you my take. Two seconds. Let’s find out who we are.
And I want to start with this one, because I actually don’t know the answer.
Which one are you?
With Enthusiasm,
Rob Bergeron
Owner–Realtor at Award-Winning Winner Realty
Winner Realty | OffMarket.deals | Property Partner Data Company
Schedule time to discuss your goals, bottlenecks, or whatever’s on your mind — book me here.
PS: Andrew Schlag, the creative real estate genius is bringing together nearly 100 real estate investors, private lenders, attorneys, realtors and more.
Showing you how to build generational wealth using the strategies that’s helped him buy over $50,000,000 worth of deals. It’s in Nashville Aug 14-16th go to request.truka.com to get more info.
Picture of Andrew and I with some real estate folks in California at an event I was hosting with the crew. Recognize any of them? You’ll have to ask him about it! We both have evolved quite a bit over a decade!
Answer: David Greene , Mike Butler, and Reynolds Jones (Top Designer in Louisville), helped with my personal home! Which I tend to get compliments for, thanks to her and her vision!
PSS: Try to enjoy your walk.