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Investing

Investment trends, wealth building, market analysis

Investing

+1

Bought at $105K. ARV $238K. Both Sides Left Happy.

Jul 14, 2026

•

6 min read

Bought at $105K. ARV $238K. Both Sides Left Happy.

Two people walked out of my closing Thursday and both of them won. That's not supposed to happen in a market everyone keeps calling impossible.

Rob Bergeron
Rob Bergeron

Investing

Buffett Just Placed His Bet

Jun 2, 2026

•

3 min read

Buffett Just Placed His Bet

When the world's most patient investor pays a 24% premium for a homebuilder, it means Buffett believes in the housing market.

Rob Bergeron
Rob Bergeron

Investing

+1

47% More Per Dollar

Jun 1, 2026

•

3 min read

47% More Per Dollar

Inventory is up, rates are volatile, and Louisville investors are quietly winning on value. Here's what the numbers say.

Rob Bergeron
Rob Bergeron

For Agents

+2

Finding good contractors is broken. Here's the fix.

May 4, 2026

•

3 min read

Finding good contractors is broken. Here's the fix.

What I'm building right now — and why finding a good contractor just got a lot easier.

Rob Bergeron
Rob Bergeron

Life & Business

+2

BUILDING A STILL, TO SLOW DOWN THE TIME

May 1, 2026

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2 min read

BUILDING A STILL, TO SLOW DOWN THE TIME

A health scare, a clear bill of health, and a number my surgeon gave me that Louisville needs to hear.

Rob Bergeron
Rob Bergeron

Life & Business

+2

Going From Chips to Steak

Apr 30, 2026

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2 min read

Going From Chips to Steak

Twitter, Netflix, the endless scroll. Easy to consume. Hard to feel full. Turns out you weren't imagining it.

Rob Bergeron
Rob Bergeron

Life & Business

+2

Ideas Don't Have to Die in Basements Anymore

Apr 29, 2026

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2 min read

Ideas Don't Have to Die in Basements Anymore

College tuition is up 914% since 1983. The jobs those degrees were supposed to secure? Going fast. Here's who wins anyway.

Rob Bergeron
Rob Bergeron

Investing

+2

The Inventory Surge Is Here — And Derby Week Hasn't Even Started

Apr 28, 2026

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3 min read

The Inventory Surge Is Here — And Derby Week Hasn't Even Started

The Louisville market just crossed 3,347 available properties — and the sellers sitting in the sixty-day-plus pile aren't just waiting. They're hoping someone shows up.

Rob Bergeron
Rob Bergeron

Life & Business

+2

The Ones That Count

Apr 14, 2026

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7 min read

The Ones That Count

Rates just moved. 1,132 properties have been sitting for sixty-plus days. These sellers need a solution. Let's give them one.

Rob Bergeron
Rob Bergeron

For Agents

+2

The NIL Era of Real Estate

Apr 8, 2026

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10 min read

The NIL Era of Real Estate

Your brokerage, lender, CPA, and property manager should be earning your business every single day. Are they?

Rob Bergeron
Rob Bergeron

Life & Business

+2

I Used to Host The Red Clay Strays at My Airbnb. Now They're Playing Madison Square Garden.

Apr 7, 2026

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12 min read

I Used to Host The Red Clay Strays at My Airbnb. Now They're Playing Madison Square Garden.

How a Dave Grohl biography, a Louisville subreddit, and some Please and Thank You cookies led to one of the best stories I've ever lived.

Rob Bergeron
Rob Bergeron

The Morning Bergeron

60,000+ readers, ~45% open rate, every weekday at 5 AM. Louisville real estate and the market, in plain English. Free.

The Morning Bergeron

Louisville real estate, the market, and what’s actually happening on the ground. Written by Rob Bergeron, Owner–Realtor of Award-Winning Winner Realty. Every weekday at 5 AM.

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